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5 Important Rules for Native Advertising
3 min readAdvertisers, marketers and public relations experts strive to get a message across as clearly, cleverly and effectively as possible. Recently, a new adjective is making its way into that...
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How to Root Content Promotion Strategy in Measurable ROI
4 min readHow many times have you or your team created an awesome content piece, posted it to your site, and sat back in complete confidence, only to see a few weeks later that only a handful of...
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How to Beat Marketing’s Inverse Proportional Paradox
4 min readThere’s a problem in marketing that’s keeping my colleague awake at night. He wants to provide his clients with excellent results but finds new and emerging channels of communication present...
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Why Facebook’s Latest Algorithm Change is Great News For Content Marketers
3 min readTwo bombshells recently hit the marketing world. First, Facebook announced they’re going to restrict brand reach on the social network even further than they had been in the past by...
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5 Qualities to Define in Every Content Marketing Campaign
3 min readThe fundamental idea behind content marketing isn’t terribly complex; spend time writing great content that people want to read on a regular basis and, eventually, you’ll build a reputation...
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Content Promotion Inside the “Created With” Economy
5 min readWe hear a lot about the “on-demand economy,” “sharing economy” and the “collaborative economy” – how companies like Uber and AirBnB are disrupting their industries by eliminating the...
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2015 Trends in Review: Publishers, Content and Audiences
5 min readKicking off a new year in business should always involve a moment of reflection, and content marketing is no different. Reflection is not just about saying, “we were up xx%,” it’s about the...
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9 Effective Tools for Boosting Audience Engagement
5 min readLooking to improve your audience engagement? There are a number of different marketing tools online that you can use to engage your customers. These tools are great for small business...
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3 Low Maintenance Ways to Survey Your Audience
3 min readTechnology has given us a lot of great tools to help us confirm what kind of content we should be creating. There’s predictive analytics, analyzing past content and countless other ways to...
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